The Monument Group

When your company is dealing with a legal issue, it’s likely you’re confronting challenges both the courtroom and the court of public opinion.

Credibility is the lynchpin of every campaign. If your organization is not trustworthy and genuine, how can you expect stakeholders to support your project or policy position? Successful public affairs initiatives require authenticity coupled with strategy.

We are growing The Monument Group team and are accepting resumes for an experienced Account Supervisor to join our team. If you have 3-5 years of public affairs and/or communications experience and want to join a dynamic environment and growing company, check out our job listing and reach out via our website.

Just as you can’t make an omelet without breaking some eggs, you can’t build anything in Texas without making some noise.    Opposition abounds, but you can rise above it if you have the right communications strategy.   Here are the 10 dos and don’ts when communicating about your development project in Texas. 

No matter how much support a ballot initiative is likely to have, Texas voters can put up opposition where none was expected. If approved by Texas voters in November, the Centennial Parks Conservation Fund would invest $1 billion to buy more land for the state parks system. Sounds like a slam dunk, right? Not so fast. Voter approval will require a robust communication campaign that must have targeted audience engagement at its core. To win, a campaign must combine data-driven insights and captivating messaging to: - Demonstrate your credibility and knowledge on the fundamentals. - Be more likely to reach and influence both supporters and opponents. - Facilitate the mobilization of supporters on election day. See how we would handle it. 

If you’re looking to do business in Texas, don’t jump the gun by sending out a press release, splashing out on an ad campaign or arranging editorial board meetings. None of that matters without a strategy behind it. You simply don’t know what you don’t know. Don't shoot yourself in the foot by starting a conversation without doing your homework. Here’s how The Monument Group leverages its expertise to create effective communications plans informed by research and experience. 

Texans want you to level with them. Give them the facts. Whatever initiative, project or campaign you’re pursuing in Texas needs a disciplined messaging strategy behind it. Anything short of that puts your project in peril, leaving you vulnerable to criticism and opening doors to your opposition. How do you create content that delivers the results you need to succeed in Texas?

Companies looking to conduct business in Texas often seek out a public relations firm to do their bidding. They issue a press release, host an event or run some ads. The results (if any) are rarely lasting. Companies that need to make a deep and meaningful impact in Texas use a strategic communications partner to execute a plan with surgical precision and true staying power. In this white paper we outline the differences between a PR firm and a strategic communications partner as well as the importance of: - Having a tailored message for different regions across Texas - Knowing your vulnerabilities and identifying areas opponents can exploit - Cultivating supporters and third-party advocacy groups - Gaining an advantage in a divisive issue - Developing the perfect pitch for media outlets - Controlling your messaging with self-publishing